hellosaigon

FreeFire "SKYLER''

  • Creative Direction
  • Character Design
  • Video Production
February 2021 View project
Description

With the merging of the metaverse and celebrity culture, virtual Influencers have become creative medium that can offer exciting way to interact with young generations. We were approached by brands that are interested in virtual influencers, one of them is Freefire mobile game whom want to launch an MV for one of their gaming character - SKYLER

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Challenge

There are a few challenges. Freefire has had many characters developed for their game before but our challenge was to make the look of SKYLER look as real as the human version - Sơn Tùng MTP, from facial expressions and gestures and performance styles while keeping the duality of this character. Another obstacle was that we also only had 2 months to finish off the VFX production, including reimagining the futuristic HO CHI MINH city and the iconic tower Bitexco.

Creative Solution

We worked closely with our 3D team from BADCLAY studio to develp the character and build the futuristic world he is in. With SKYLER, we need to emphasize the duality in his character - one is the boss and another one is the daredevil, free artist. The story is based on Sơn Tùng MTP's real life story, and the music video is the statement of his achievement and duality successes in his career. Overall, we have over 10 animators and lookdev artists to develop, manually rig and animate SKYLER based on footages we shot on set on one day, we really pushed the VFX team to work with what they have with such limited shooting and post production time.

Credits
Project

FreeFire

Our role

Creative Direction, Character Design, Concept Development, Art Direction, Video and Visual Production

The Team
  • Creative Direction Vicki Dang (monopo Saigon), Cao Hoàng Long
  • Executive Producer Robin Mahieux (monopo Saigon)
  • Directors Robin Mahieux (monopo Saigon), Anh Phi Cako
  • 3D Art Director, Supervision Vicki Dang (monopo Saigon)
  • 3D Studio BadClary Studio
  • DOP Ray Lavers
  • Producer Tram Pham (Booncha Studio)
  • Colorist Lorenzo Ameri
  • Editing Victor Ivanov
  • Production Designer, Art Direction Travipome
  • Stylist (dancer) Alex Fox & Tiger
  • Steadicam Operator Tùng Thang Lê
  • Choreographer Bảo Bảo
  • Dance Crew Oh Dance Team
Canada Goose — Nomad Collection